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How To Get Meat Eaters To Eat More Plant-Based Foods? Make Their Mouths Water

How To Get Meat Eaters To Eat More Plant-Based Foods? Make Their Mouths Water


Vegetable-based dishes may be better for the Earth but don’t always sound seductive on menus. Marketers, researchers and food chains think they know how to get meat lovers to make the swap more often.

(Image credit: Westend61/Getty Images)





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