Gass said the holiday season is where Kohl’s excels, especially because it is known for Black Friday and Cyber Monday sales. She said that its activewear does exceptionally well, and a new partnership with toy store FAO Schwarz will propel the company in the following months.
In October, FAO Schwarz announced that it will sell its toys at Kohl’s for the first time.
“We have a great lineup of proprietary brands and there are new categories for us like toys,” Gass said on “Power Lunch.” “We just introduced the LEGO brand and FAO Schwarz so as those opportunities present themselves we’re excited to capture even more market share.”
Kohl’s partnership with Amazon, that allows customers to return products to the store and Kohl’s to sell some Amazon products, also is propelling Kohl’s forward, she said. The 1-year-old program is currently in 100 stores across three markets.
“We’re really good at testing and we want to make sure if we’re going to do something for the long run that we really understand it,” Gass said. “We’re really studying to see if we can create a great customer experience so it takes time to ensure that we can deliver on that experience and ultimately the partnership needs to work for both of us.”