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Marie Kondo’s well-organized empire sits high above us and our affinity to collect stuff. It celebrates minimalism and encourages us mere mortals to keep only the items that “spark joy.”
Or, it turns out, things that spark joy for ― and put money in ― Kondo’s pocket. Because now that your home is empty, the time is right to start filling it up again with things from Kondo’s new online store.
The woman who has written best-selling books, starred in a hit Netflix show about freeing yourself from your crap and is the reason your childhood bedroom is now a gym is now shilling “dumb crap you don’t need.”
Labeled by the website as “a collection of items that spark joy for Marie and enhance your everyday routine,” highlights include a $96 gold ladle, a $75 literal box and a $275 brass tool holder. Better known as a bunch more things you, in most cases, do not need.
The irony is not lost on Twitter users, who both gawked at the news and praised Kondo for her, uh, business savvy.
marie kondo playing the long game. get rid of your dumb shit, so you can buy *my* dumb shit. incredible. the next jeff bezos
— Kevin Nguyen (@knguyen) November 19, 2019
Please excuse as we hold up an image of Kondo’s $35 “computer brush,” thank it for the joy it has brought to our Twitter feeds and promptly X out of the site.