is a woman-owned small biz that makes in easy-to-use, time- and space-saving products with multiple uses to simplify your beauty routine. This pen is available in three shades and includes an eyeliner, lip liner, highlighter and a brow pencil.
Promising reviews: “The only product you’ll ever need. I absolutely LOVE the Pen Pal, especially for travel. It’s so nice and convenient to have a tool for brows, highlighter, bronzing, eyeliner, and lip liner all in one. Sometimes you have to ‘warm up’ the liner a little bit on your skin but it’s so smooth and pigmented.” — theshirshow
“I didn’t realize I’d ever use a makeup product in my 20s that had the ability to transport me back to something I used in sixth grade, but here we are; and here I am using a multitool pen… for my face. I gotta say, I love the concept of the Pen Pal from Alleyoop! After using all of the functions (eyeliner, highlighter, lip liner, eyebrow pencil) and as someone who LOVES makeup but was applying as little as humanly possible during lockdown, I think it’s a great tool for anyone looking to streamline their routine. It’s ideal to use for touch-ups come the end of the work day, or a subtle, minimalist way to apply makeup in the a.m. The brow pencil is particularly soft and pigmented, and filled in my eyebrows quickly. I just adore the ease of application of each product, and appreciate the universal, does-it-all-for-you concept. Plus, it saves me so much room in my already overflowing makeup bag!” — Jasmin Sandal, Buzzfeed