Why advertising triggers you to drink during the holidays.

Why advertising triggers you to drink during the holidays.

Millions of Americans will hoist a glass this holiday season. And convincing you to do so is big business! In the US alone, 2 billion dollars is spent on alcohol advertising each year. Perhaps well worth it, as it results in 162 billion dollars in annual alcohol sales. You heard us right, it’s not just your in-laws who are driving you to drink.

Ha. My first inclination was to laugh when I heard what the producer said. As if local Baltimore TV was ever a goal of mine. I had far bigger dreams.

So what if I kept sabotaging them?

Doing a live TV segment in a drunken blackout was only the latest example. There were plenty of others dating back to when I started drinking the summer before ninth grade.

Read more at: https://bit.ly/2TgzHq5

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