“With this growth comes an opportunity and a duty to act in a way that is responsible, especially as it has become increasingly clear that we are in a climate emergency,” said Fred Lalonde, CEO and founder of Hopper. He spent six months devising the plan to become a sustainable travel booking platform. “Corporations have a responsibility to act, and we’re proud to take the lead in the travel-booking marketplace.”
Part of the motivation for Hopper Trees, said Lalonde, is that in 2019, the amount of CO2 in the atmosphere surpassed levels seen throughout the course of human history by more than 100 parts per million.
Hopper will donate funds to play four trees per flights sold and two trees per hotel room, using Eden Reforestation Projects. Since their founding in 2005, the SGS Forest Management certified 501c3 non-profit has planted 265 million trees across Madagascar, Indonesia, Kenya and Mozambique. The travel booking app will rely on Eden Reforestation Projects for the implementation while donating the funds themselves.