Name: Zak Arogundade (a.k.a. Ecco2K)
Hometown: raised in Stockholm (with his mother) and London (with his father).
Now Lives: in a two-bedroom apartment in Stockholm that he shares with a friend.
Claim to Fame: Mr. Arogundade is a member of the Drain Gang, a fashion-forward Swedish music collective known for its atmospheric rap. Music, however, is just Mr. Arogundade’s “youngest medium,” he said.
He is also a graphic designer (like his father) and started his first fashion brand, Alaska, at 16. His multidisciplinary endeavors have included designing for Eytys, a Swedish sneaker brand, and walking the Alyx runway show in 2018.
Big Break: Mr. Arogundade started what would become Drain Gang in 2013, with three childhood friends: Bladee, Thaiboy Digital and whitearmor. Known then as Gravity Boys, they soon began collaborating with another Stockholm collective called Sad Boys, who were making similarly experimental rap music, and began building a following, especially on Reddit boards like r/sadboys.
In 2018, Mr. Arogundade quit his day job at Eytys and recorded his debut solo album, “E,” released last November. “I’d been doing music for a few years by then, but I didn’t feel like I knew what to say and how to say it until that point,” he said.
Latest Project: In January, he released the music video for “Peroxide,” a futuristic pop song, under his stage name, Ecco2K. The video, which he stars in and directed, was filmed at Lillgrund, a giant wind farm off the coast of southern Sweden that he first saw as a child, flying between Stockholm and London to spend time with each of his parents.
“I would see it from the airplane window, and I never stopped thinking about it,” he said. For much of the video, he stands up in a small boat among the towering turbines. “I had to go into snowboarding mode to not fall in,” he said.
Next Thing: Mr. Arogundade plans to join Yves Tumor, a genre-hopping musician, on tour across North America and Europe. (The tour has been postponed because of the coronavirus pandemic.) “On stage, you disappear and it’s almost like it’s not you,” he said. “It’s one of the most pure ways of expressing myself that I have right now.”
Snowballing: Despite his growing fame, Mr. Arogundade has tried to maintain his privacy and, until two years ago, kept his Instagram profile private.
“For a long time, I wasn’t putting myself out there and that was a choice,” he said. “That I could take time to get to that place, to feel like an artist who has something to say that people want to hear, is something I’m really thankful for.”